ABOUT NORTHBRIDGE
Founded by Levi Reid, Northbridge offers crisis management and reputation advisory for sensitive public, media and stakeholder situations.
A clear approach to sensitive situations.
Northbridge supports individuals, organisations and professional advisers where public exposure, commercial interests and personal reputation intersect. Its services focus on communications and reputation strategy, with advice shaped by the facts of each situation.
Limited information sharing and controlled communication from the first conversation.
Advice shaped by the reality of the situation, not generic public relations activity.
Working with lawyers, agents, boards, management and advisers where appropriate.
A view beyond immediate containment toward reputation, confidence and next steps.
How Northbridge works.
Start with a brief outline of the situation, what is known, what remains uncertain and who may be affected. The work can include assessing reputational risk, planning a response, preparing communications and considering the next phase. Where appropriate, communications can be coordinated with your existing lawyers, management or other advisers.
Situations we can help assess.
Adverse media coverage, social media controversy, leaked communications, allegations, commercial disputes and publicity surrounding investigations or litigation can all raise communications questions. Northbridge helps assess those questions and the people who need to be informed. These are service areas, rather than examples of past client work.
Discuss your situation.
Share a brief outline and your preferred way to be contacted. Avoid highly sensitive personal, legal or medical information in your initial message.